It’s July 15th, 2028, and Ben Yehuda Pizza is thriving. We’re operating three strong locations — whether food trucks, trailers, or storefronts — and together we’ve just wrapped up 2027 with over $3 million in gross sales. As of now, we’re tracking toward $4 million and beyond.

What sets us apart isn’t just growth — it’s how we’re growing. We’ve maintained a steady 15%+ profit margin, which means we’re not only sustaining the business, we’re building for the future. That profitability fuels our ability to grow, expand, and invest in our people.

Our brand promise and core values are more than words. We live them every day. Each of our locations is run by a dedicated manager who leads with ownership — taking pride in every detail and treating their store like it’s their own. These leaders run day-to-day operations with excellence, freeing up the rest of our leadership team to think strategically and build. These leaders aren’t just managing – they’re actively growing the next generation of leaders, mentoring team members and creating a strong pipeline for future leadership. This ensures that as we grow, we’re never short on talent, and our culture continues to multiply through every level of the organization.

Our team culture is strong. Everyone here has a get-it-done mindset — different strengths, shared goals, and a deep sense of teamwork. We complement each other’s skills, and our collective effort leads to real results. Our leadership team is diverse in skill, so no matter the challenge, someone has the tools to solve it.

In fact, at the end of 2027, we promoted one of our own to COO, someone who now leads major operations, tackles big-picture challenges, and drives growth into new regions.

What we’re building is magnetic. Turnover is low — far below the industry average — because people love working here. There’s a line of people waiting to join our team, and when we do have openings, we fill them fast — and with the right kind of people. Our staff refers their friends and family, both as customers and as future employees, because they believe in what we’re doing.

Our team wears their Ben Yehuda uniforms with pride — and so does the community. We’ve become “their pizzeria” — a local favorite that people are proud of. The community sees us as more than a restaurant. We’re part of their lives. We know our regulars by name, and they know ours. There’s a sense of mutual care and familiarity – like family, but with great pizza. Customers wear our swag, and local press and social media regularly highlight our service, food, and community impact. Even first-time visitors feel the difference – we make a lasting first impression, and from that very first interaction, they know they’ll be back. We earn their trust – and then continue to exceed their expectations.

That pride is backed by consistency and excellence. Every location is organized, spotless, and well-maintained. There’s no grime, no clutter — just efficient, clean workspaces where everything has its place. Our equipment lasts longer than expected because we maintain it like pros. We’ve invested in modern tools and state-of-the-art technology to stay ahead and deliver a world-class experience.

We don’t just chase trends — we’ve refined our model, and it works. Our systems are documented, trained, and followed, so that everyone knows what’s expected and how to succeed. This consistency means new team members onboard smoothly, and our entire business now operates like a franchise prototype — tight, efficient, and ready to scale.

We’re running lean without burning out. Labor budgets are met. Shifts run smoothly. Teams feel supported — not stretched thin. And the service vision is clear: we make life easier for those around us. Whether it’s dinner on a busy night or a friendly smile on a tough day, our promise is: Your Easiest Meal.

But perhaps most important of all — we’re building futures. We’ve created a clear growth path that allows people to rise — from entry-level to leadership to financial independence. Even for those who join us as  a stepping stone – whether toward education or another career path – Ben Yehuda Pizza becomes a true launching pad. They leave with a strong work ethic, real-world skills, and a deeper understanding of excellence. Future employers notice when they see our names on a resume – it stands out as a mark of discipline, teamwork, and pride in your work. Our success is measured not just in sales, but in how many lives we elevate along the way.

Even in tough times, we stay strong. We’re recession-proof, offering great value and stepping up to help those in need with discounts and donations. We lead with heart and serve with purpose.

This is Ben Yehuda Pizza in 2028 — a place where people love to work, customers love to eat, and a team grows together toward something meaningful.

And the best part? We’re just getting started.

Extreme Ownership –  Every team member, regardless of their role, takes full responsibility for everything that impacts the customer experience and the business’s success – no excuses. It’s about looking beyond your direct tasks and actively seeking out problems to solve, bottlenecks to clear, and opportunities to improve, even if it’s “not your job.” We go beyond the checklist, actively looking for what needs to be done and making sure it gets handled.

Level Up – We’re always striving to improve — ourselves, our food, and our service. We embrace growth, seek out opportunities to get better, and never settle for “good enough.”

Be 51% of Every Relationship – Giving slightly more effort, empathy, and support than you expect to receive from anyone you interact with. It’s about proactively contributing more to the relationship to ensure it’s success, rather than just doing your part or waiting for others to lead.

Be Happy – We serve pizza and ice cream — people come to us for a pick-me-up, and that starts with a happy, positive atmosphere. It goes beyond just smiling or having a good day; it’s about cultivating and radiating genuine positivity that impacts everyone around you. When we’re optimistic and joyful, we can uplift each other, delight our customers, and conquer any challenge together.

Be Intentional (and thoughtful) – We don’t just go through the motions — we act with purpose. We think before we act, choosing the best path rather than the easiest or most obvious one. We don’t cut corners or skip steps; instead, we stay thoughtful about every task and share new ideas to keep improving.

Be Proactive – We always look ahead and anticipate what’s next. By staying one step ahead, we better support our teammates and make every experience smoother and easier for our customers.

Brand Promise: How our customers experience our business

At Ben Yehuda, we make every customer feel like part of our community – we know then, we welcome them, and they are never just another order.

We promise to serve high-quality food, promptly and on time, every time. Our service should always be warm, attentive, and genuine. We maintain a clean, organized environment that reflects our care and pride in what we do.

We strive to deliver more value than customers expect, and when we fall short, we promise to act quickly and generously to make it right.

Making Life Easier for those around us.